NEWS
CGI Rooms Need Stylists Too
From watching home renovation shows on TV, everyone knows how important it is to have an excellent designer style a room perfectly. The design team at TRG creates beautiful physical spaces in our studio daily as they work and re-work our sets to fit our client's needs. However, some commercial photo and video projects must be created in a virtual environment. For these rooms, built entirely in a CGI world, the input and creativity of the stylist are just as important.
Project Spotlight: TRG Makes Massive Halloween Project Frighteningly Simple for Lowe’s
10 days, five off-site locations, nearly 1,000 Halloween decorations. Learn how TRG streamlined a massive photography project for Lowe’s.
Animal Talent: Dog Casting Tips and Best Practices
Ready to cast a dog for your brand’s next photo or video project? Learn more about casting dogs and best practices regarding amateur and professional dogs.
The CGI Process: From Concept to Render
It takes several steps to take an initial concept and turn it into a fully rendered CGI image or animation. Find out what it takes to create CGI assets.
Project Spotlight: Using CGI to Turn Moen’s Online Product Showcase into a Virtual Reality
Moen wanted to create a stunning, digital showcase for both CES and KBIS. Learn how TRG delivered impressive virtual, CGI showcases on a tight deadline.
Design That Tells A Story
Designing a space that looks and feels authentic is a critical part of the work done by our Art Directors and Stylists. Whether working on a physical set for a commercial photo or video shoot or a virtual one for a CGI project, TRG’s designers approach the task of creating each environment by imagining a story about the people who would inhabit it.
What Is Post-Production for Photography and Video?
Post-production is the end of a creative journey for commercial photos and videos. Find out what it takes to turn raw assets into finished visuals.
There's a Science Behind Good Design
Like most things in life, there is a bit of science behind good design. The art directors and set stylists at TRG apply fundamental rules of composition to every project. Following these principles with a keen artistic eye ensures that an image will be visually pleasing.
Props to the Design Team
A set would just be a few boring walls if it weren't for the props. Think about your favorite room in your home and the big and little pieces you've added to it over time. It's these elements that make an empty room into a welcoming space.